Lead scoring in practice: whom to call first
When there are more leads than calls, scoring helps set an order. This article shows what kind of scoring works for a small team.
Published: · By the HelloTeam CRM team
What to score
- A form filled in: strong intent.
- A click on a link to a pricing or product page.
- An email open: a weak signal, few points.
Let points expire
A click six months ago says little today. When points expire, the list shows current interest. In HelloTeam rules carry an expiry period, and scoring is on by default.