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Segment (dynamic list)

A segment is the group of contacts who meet certain conditions, such as a city, a tag or a purchase.

Updated:

Explanation

A static list is filled by hand. A dynamic list (segment) is worked out from the conditions, so it updates itself when someone starts or stops matching.

Segments make targeted campaigns possible: a long-standing buyer gets a different email from a new lead.

How HelloTeam does it

HelloTeam's Lists module does static and dynamic lists; the same condition drives the preview, the member list and a campaign's recipients.

Module: Lists (€4.90 / month).