Lead scoring
Lead scoring gives prospects points for what they do, so it is clear whom to contact first.
Updated:
Explanation
Points are earned for opening a newsletter, clicking a link or filling in a form, for example. The total ranks the prospects.
It is good practice to let old points expire: someone who clicked six months ago may no longer be interested.
How HelloTeam does it
In HelloTeam scoring is on by default: email opens, clicks, form submissions, page views, new deals and logged activities earn points, and the rules can be edited with an expiry period.