Conversion rate
A conversion rate is the share of people at one step who take the next, such as the share of visitors who buy.
Updated:
Explanation
It is the number who converted divided by everyone at that step. For an online shop a common measure is orders per hundred visits.
A rate on its own says little; how it changes, and how steps compare, says more.
How HelloTeam does it
HelloTeam's Orders page shows the shop's 30-day conversion (orders per hundred page views), and reports show movement between stages.
Module: Webshops (€9.90 / month).