Churn
Churn is the share of customers who stop buying or cancel their subscription in a given period.
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Explanation
For a subscription business monthly churn is one of the key numbers: winning a new customer usually takes more work than keeping an existing one.
Early signs of churn can be fewer purchases, unanswered complaints or poor satisfaction answers.
How HelloTeam does it
In HelloTeam the Subscriptions module handles recurring fees, while Surveys and the Helpdesk help spot an unhappy customer in time.
Module: Subscriptions (€7.90 / month).